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Ecommerce PPC agency
Your products should show up when shoppers are ready to buy.
Our ecommerce PPC services put your products in front of buyers at the moment they search: Google Shopping ads, search campaigns, Performance Max and Meta retargeting managed for ROAS, not vanity metrics. Ecommerce PPC management for Shopify, WooCommerce and custom stores.
01 : Sound familiar?
Signs your ecommerce PPC is spending, not selling.
ROAS is declining but spend keeps increasing
More budget is going in but revenue is not matching. The product feed has errors, campaigns are not structured by margin tier, or Performance Max is cannibalizing branded traffic you would get organically.
Your Shopping feed has disapproved products
Google Merchant Center errors silently kill your impression share. Missing GTINs, price mismatches, policy violations and image issues keep your best sellers out of Shopping results.
You cannot tell which products drive profit versus which burn budget
All products in one campaign, one bid, one budget. No segmentation by margin, AOV or conversion rate. The algorithm optimizes for the cheapest click, not the most profitable sale.
No retargeting for cart abandoners
97 percent of first-time visitors leave without buying. Without Meta retargeting bringing them back, you are paying to acquire visitors once and then losing them forever.
Not sure if your Shopping campaigns are set up correctly?
We will audit your product feed, campaign structure and ROAS by category. Free, one business day.
02 : Ecommerce PPC services
Everything an online store needs from a paid ads partner.
Google Shopping Ads Management
Product feed optimization, campaign segmentation by margin tier, bid management and search term refinement. The core of ecommerce paid search. Details in our Google Ads management services.
Performance Max for Ecommerce
Asset group structure, audience signals from your customer data, creative testing and branded traffic exclusions. PMax managed for incremental revenue, not cannibalized organic sales.
Ecommerce Search Campaigns
Category and comparison keywords that capture shoppers researching before buying. Structured by intent level so branded, competitor and generic terms each get their own strategy.
Meta Retargeting for Ecommerce
Dynamic product ads, cart abandonment sequences and lookalike audiences from buyers. The cheapest way to convert visitors who left without purchasing. Covered in our Meta ads management.
Product Feed Optimization
Titles with search keywords, accurate pricing, clean images, proper categories and custom labels for bid segmentation. A clean feed is the foundation of every profitable Shopping campaign.
Ecommerce PPC Audit
Full review: feed health, campaign structure, ROAS by product, search term waste, PMax transparency and conversion tracking. The roadmap before we change a single bid. Pairs with our ecommerce SEO services.
03 : How we work
From unprofitable Shopping ads to a ROAS machine.
Ecommerce PPC audit
Full crawl of your Merchant Center, Shopping campaigns, search terms and Performance Max. You see exactly which products drive profit and which drain budget, with ROAS by product category.
Fix feed, fix tracking
Product feed errors resolved, titles optimized with search keywords, conversion tracking verified across Google and Meta. Clean data before spending a dollar on optimized campaigns.
Restructure and launch
Campaigns rebuilt by margin tier: high margin products get aggressive bids, low margin products get conservative ones. Shopping, search and retargeting each play their role.
Optimize, scale, report
Weekly reviews. Budget flows to profitable products. Creative refreshed. Monthly reports: ROAS by product, revenue by channel, feed health score and growth opportunities.
04 : Questions ecommerce brands ask
Ecommerce PPC, answered straight.
An ecommerce PPC agency manages paid advertising for online stores: Google Shopping, search campaigns, Performance Max, Meta retargeting and product feed optimization. Unlike a general agency, an ecommerce PPC firm understands product feeds, shopping campaign structure, seasonal inventory and the difference between branded and non-branded ecommerce traffic.
Most start with $3,000 to $10,000 per month on Google Shopping and search. The right budget depends on your AOV, margins and target ROAS. Start with enough for 30 or more monthly conversions so algorithms optimize properly. Scale what hits your ROAS target.
Shopping ads show your product image, price and store name, powered by your product feed. Search ads are text-based keyword-triggered ads. Shopping typically converts higher because buyers see the product before clicking. Most ecommerce PPC strategies run both: Shopping for product intent and search for category queries.
Fix the feed first: accurate titles, correct pricing, clean images. Structure campaigns by margin tier. Add negative keywords. Separate branded and non-branded campaigns. Then optimize landing pages for conversion rate. A 1 percent CR improvement directly improves ROAS. Our CRO services handle the landing page side.
Most ecommerce PPC management strategies run both. PMax for broad reach across Shopping, YouTube, Display and Gmail. Standard Shopping for highest-margin products where you need full control over bids and search terms. The key is making sure PMax is not cannibalizing branded traffic you would win organically.
An ecommerce PPC audit reviews feed health, campaign structure, ROAS by product, search term waste, PMax effectiveness and tracking accuracy. You need one if ROAS is declining, spend is rising without revenue matching, or you have never checked which products actually drive profit versus which burn budget.
Your turn
Find out which products are driving profit and which are burning budget.
Send us your store URL. We will audit your Shopping feed, campaign structure and ROAS by product. You get a plain English report: what is profitable, what is wasting money and what fixing each issue is worth in revenue. Free, no retainer.